Freedom From BigBrother Now!

It’s one thing to come up with an info product that people
want to buy but it’s another when it comes to creating those
info-products. The formula that I’m about to reveal is
probably one of the quickest ways to get your product made
when you are doing it yourself.

Notice I say “yourself”. One way is to have someone else
create the product by going to elance.com or rentacoder.com
and all you need to do is concentrate on the marketing. The
only problem with that is that it could be expensive if
you’re on a budget and as far as quality you are at the
mercy of the creator.

I personally like the creation process and want control of
the quality of the products that go out to my customers. I’m
kind of quirky that way

So let’s concentrate on creating your own products. You may
be cringing at the thought of tackling your own products but
I can tell you that it’s painless and fun, at least doing it
my way. After all, isn’t this why you wanted to create your
own information business? To be able to have fun and enjoy
what you want to do.

So what is this magic formula you ask? Well, I’m going to
tell you.

Drum roll please!

Audio + Transcripts = High Perceived Info Product

Okay, it’s not that magical but there is power in that
formula. Let me explain. If I had to take a guess, I think
most people think of an info product being an e-book. The
problem I have with e-books is that I’m not a great typist.
Because I’m not a great typist, I don’t want to spend months
on creating a product. So what do you do? Well, I can talk
faster than I type so maybe an audio product will be faster.
You can knock out an audio product in a weekend versus weeks
with an e-book. Here is a quick overview of the formula.

1. Do an outline of the product you want to create. I call
this the memory jogger technique. Write down the topics you
want to talk about and within those topics write a sentence
or two that will jog your memory as you are talking. I used
this technique with my product audioproductsmadeeasy.com and
it works great especially when you know the information.

2. Record and listen to yourself before you do the actual
recording. People hate to hear themselves on audio and I’m
no exception. My suggestion to you is to practice recording
your voice. You want to be upbeat and excited. Try to stay
away from the Uh’s and Umm’s in your speaking. Don’t talk to
fast but also don’t talk like you’re half asleep either.
There are some great books on amazon.com about speaking if
you want to get more info on this. The bottom line is that
this will take some practice to get in your speaking groove.
I’m still trying to get in my groove.

3. Record in small chunks not long talking marathons. This
is a good idea for a couple of reasons. One, it’s best to
record in small increments because these files take up a lot
of space on your hard drive especially when you are
recording in wav format. Record for about five minutes and
then take it off your hard drive and put it on a CD-RW disc.
Of course this isn’t written in stone. Use your own judgment
when it comes to how much space you have on your hard drive
and how much you want your audio to take up. Two, when
burning your finished audio CD you don’t want one long
track. I like to put about 11-14 tracks on a CD. It’s easier
to locate what you want on a CD.

4. Once the recordings are done, get someone to transcribe
the audios for you. While they are getting transcribed, get
your website up and running and your marketing plan ready to
go.

5. One way to spice up your audio product is to do an
interview of someone else or have someone interview you.
This is usually always better then just talking for a couple
of hours. It just seems more interesting when you’re
listening to an interview doesn’t it.

There are a couple of routes that you can go with your audio
product.

1. Just create an e-book. Have your audios transcribed into
an e-book and don’t even bother using the audios. Remember,
it’s a lot quicker to talk then it is to type.

2. Have an audio course and use the transcripts as a bonus.

3. Have an e-book and use the audios as a bonus.

Either way, 2 and 3 have a higher perceived value as if you
sold them separately. Here is a little trick to really add
to the price of your product. Advertise it as a system or
course and deliver the product as a physical product instead
of a downloadable one. Physical products have more perceived
value then downloadable products.

Well, I rattled on long enough. I hope you really consider
using audio as part of your info-product creation arsenal
because I truly believe it is one of the fastest ways to
create products especially when you are a do-it-yourselfer.
Oh! Did I also mention that it’s a hoopla of a good time
too. God Bless.

Copyright by John Kiel 2005

Who else wants to learn how to create in demand audio info
products quickly and easily like the pros? I even supply you
with the audio software to get you started. Checkout => http://www.audioproductsmadeeasy.com