Freedom From BigBrother Now!

In my day to day practice in strategic human resource management I often come across customers looking for a ‘good’ accountant or ‘good lawyer’. As an accountant myself the common thread for a ‘good acountant or lawyer’ seems to be ‘I want someone who can explain things in plain english without the jargon’. This simplicity of service and communications can grow your business and ensure that you never need to look for more work! And the sad fact is that there are many practioners that just don’t deliver.

So what makes a ‘good accountant / lawyer’? People from all walks of life are looking for someone they can trust with their hard earnt money and that gives advice that can be understood. They aren’t interested in Part IVA, debt defeasance, estopel and other industry terms or jargon and they are willing to pay for the service.

From Professionals to Blue Collar Workers it is a common question that I am asked ‘Where can I go for common sense advice, where can I go and who can I trust?

Sadly, even amongst the largest service firms to the private practitioner there appears to be a dearth of pratical practitioners.

More information at http://www.biz-momentum.com

Where are they you ask? Where indeed!

The sad fact is that many hide behind their memberships and qualifications. Before you think this is all esoteric may I remind you that I am a qualified accountant and a beleiver in the profession having worked in banking, finance and commerce for 20 years before strategic human resource advising.

Here are some points to ponder and ask yourself if you are in the accounting or professional field ?

1. What do my customers really want? - In my experience, most customers want reassurance, want to be listened to and feel that you are there to help them and they will pay for this service.

2. Do you care? - you show you care by how you resond to their questions and to how you remember even the small things that are important to them.

3. Do you give them time? - we are all working at a hectic pace today, however customers want your time and will pay for it.

4. Do you follow up with them? - I recently engaged a firm of lawyers for a customer of mine. They rang me after seeing the lawyer and said how impressed they were. Why? - they hadn’t seen the principal (this firm had 30 partners), however the principal had rung the next day to see whether they were being looked after. The firm now has a client for life.

5. Be practical - send a card, ring occasionally and you factor this in to your pricing.

In a world of rapid change the one thing that people appreciate is the personal touch. Your business, accounting, law or other services business can be exciting, inspiring and profitable.

Its’ really not that hard - it just takes some effort, kindness and a customer focussed outlook.

You can build your practice and enjoy the journey and the fruits of your labor. The choice is mine, the choice is yours.

Philip Lye is Director of Biz Momentum Pty Ltd providing professional services in strategic human resource management, training your people to work with you and grow your business, and ‘coaching you’ to be a better executive.

More information at http://www.biz-momentum.com

Philip holds qualifications in Accounting, Leadership, Human Resource Management & Industrial Relations and is a qualified accountant.

Philip started his working career as the ‘postage clerk’ in banking and finance rising through various business opportunities to CEO and CFO of two companies before leaving to start his own business in 2002.

Almost each offline business can start online sales. There are
many ways to do it through large special web sites, or shopping
and trade leads portals where ads and listings can be posted,
however one of the most popular and effective ways is to have
own e-commerce web site. It also can be called e-shop, online
shop, online store, shopping cart site, etc.

When a small business owners starts thinking of having his own
e-commerce web site he starts looking for reliable, handful and
affordable e-commerce solution. What features he may need to run
the e-commerce business successfully?

The golden rule of every business - no matter online or offline
- is to decide BEFORE its running how people will know about it
and how, why, and when they will buy exactly here. So marketing
and advertising also work here but have some specific and used
web promotion and SEO tactics. At the very beginning of its life
each e-commerce web site can be compared to an unknown shop in a
desolate place and it’s a hard work to make it popular
e-commerce resource where people want and like to buy. There are
many companies that offer web promotion services so it’s always
possible to find one which will be the happy medium in aspect of
professionalism and affordable cost.

When this part is clear it’s time to think about technical side
of e-commerce business. There are 2 main features it must have.

Shopping cart system that allows buying products. It must have
user-friendly interface, be reliable, compatible with major
payment and shipping systems. There are many providers,
developers, or resellers of shopping carts so they can be free,
free-ware and paid.

Online catalogue of products that can be divided into
categories. The catalogue must have administration ability, so
site owner can edit each product’s title, price, description,
image, position in the catalogue.

Also it’s great to have ability of managing pricing policy -
create “hot prices”, specials offers, discounts, etc. A great
plus is to have all stats for the e-commerce website active
operations, i.e. info about the customers, orders, payments,
etc. and ability to manage it.

Also the site may contain simple information pages such as
Contact us, About us, History, Team, etc. and if the site owner
is not a web designer he will need a Content management system
(CMS) integrated into the pages to be able to edit and update
their content without hiring a webmaster or paying his web
design company for each small change.

All the viewed above was about the technical side of the
e-commerce website, however interface design also plays great
role as it creates appropriate mood for site visitors that helps
to turn them into customers and buyers. That’s why e-commerce
site design must be made by professionals, who take into
consideration many important design, marketing, and
psychological aspects, and able to create a great selling
solution.

Successfully selected domain name is also a plus for e-commerce
web site as it not only brings visual information to the site
visitors and must be easy to remember and type, but also plays
great role in search engines rankings. So before buying a domain
name for e-commerce web site it’s recommended to make some
research on this topic or ask advice of professionals. And
finally, the professionally made e-commerce website must be
easily and quickly accessible from each place of the world so
it’s very important to choose a reliable hosting provider which
can guarantee stable work of the web site 24×7x365 at affordable
price.

These are main features an average e-commerce web site must
have. Of course there are many specific details that are unique
for each web site however having the above-mentioned things can
give some warranties that the e-commerce website will do its
main job - sell.

Have you ever thought about a specific amount of money you *think* you need, to feel what it’s like to experience success? …

Go back and read that question again.

Most haven’t, but chances are if you have, it’s pretty close to $5,000 a month.

I recently ran a survey to a handful of my best customers, asking them how much money they’d have to make to call themselves successful in their online business…

Out of 113 surveyed, 42 responded with at or around $5,000 a month. 18 of the 42 specifically mentioned passive, or residual income in the amount of $5,000 per month.

Thirty-seven percent of those surveyed wanted $5,000 per month, while fifteen percent wanted it in residual income.

As you continue to read this article, you will learn about a rock solid, tried, tested and approved nine-step strategy for easily acquiring $5,000 per month online using only email…

1. Find an affiliate program that pays instantly, or at least twice a month.

2. Join the affiliate program and calculate your Dollar Value Commission divided by 5,000. This will give you the total number of sales you need to convert from your affiliate link each month. [Example: 5,000 / $33.50 = 150 sales per month]

3. Take your number of sales per month, and divide by four. This gives you the number of sales needed per week. [Example: 150 / 4 = 38 sales per week]

4. Take your sales per week and divide by seven. You now have the number of sales needed per day… [Example: 38 / 7 = 6 sales per day]

5. Now create your Simplified Target Statement:

Example:

“In order to acquire $5,000 per month, I am attracting 6 sales per day, 7 days per week — this or something better!”

6. Print out this statement, take a red pen and circle it. Trace the circle a few times with the pen to “cement” the the idea firmly in your mind.

7. Tape it to your computer desk, or keep it somewhere near you. Preferably, you want to see it during the morning, afternoon and night if possible.

8. Go to MBPAdvertising and run a solo ad inside a publication. Keep a record of what publications pull sales, and keep buying ads in those ezines until your campaign becomes unprofitable.

9. Buy more ads from different sources. MyWizardAds and DirectoryOfEzines can both provide excellent resources for advertising in online publications.

Within one week of each campaign, find out which publications to keep advertising in, and which ones to drop by calculating the revenue minus advertising cost of each referred sale. For example, if Ezine A ran my ad and it received 34 sales generating $1,139 in commissions, and I paid $149 to run the ad, I made $990.00 in pure profit.

Obviously, I made more than I spent to acquire those customers, so my campaign is considered profitable. This is ALL that matters. If you’re making more than you’re spending to get customers, you’re golden!

People often get caught up and frozen in details that really don’t matter anyway.

All that matters is that you make more than you spend to acquire new customers.

Granted, some can afford to lose money on acquiring new customers because they have a well thought out follow up strategy to pick up the profit on the back end.

This may seem basic… and it is. But if you can apply 100% of your focus to a Simplified Target Statement without worrying about the details… you will reach your target and acquire the exact amount of income you’re after.

Sure, there are many other things you could do to acquire just six new customers per day, with a commission of $33.50 per sale — but you don’t need it.

Stick to the basics. They’re basic, because they are fundamental principles that work.

I can’t tell you how long it’ll take you to reach your $5,000 per month reward.

But this simple method can make earning that lifestyle closer than ever before.

Think about it. With a $67 product at 50% commission, you’re just six sales per day away from a $5,000 per month experience that’ll change your life.

Click Here to discover the new Instant Traffic Formula(TM) 2006 Instant-Pay Affiliate Program and get paid today!

There are literally thousands of affiliate programs on the Net. Here are eight important points that every affiliate webmaster should take into account when choosing a reliable and profitable affiliate program.
How to choose a reliable and profitable affiliate program

With literally thousands of different online affiliate programs, ranging across hundreds of different categories, it’s not difficult to see how one may become discouraged when it comes to choosing the best and most profitable affiliate programs out there. After all, since one is going to be investing a considerable amount of time, money and resources to design, build and promote the site, then one would naturally want to ensure its success by joining and promoting the most reliable and profitable affiliate programs available.

When it comes to choosing a reliable and profitable affiliate program, keep in mind the following points:

(1) How long has the business been operating?

If the business/site has been operating for a considerable amount of time, then it’s likely that it is fairly stable and profitable, otherwise it would not be in business. Be careful of sites and affiliate programs that spring up overnight. It is always a good idea to monitor such affiliate programs for a while before joining them, just incase they disappear as fast as they have appeared.

(2) Who else is promoting the affiliate program?

Try to find out who else is promoting the affiliate program. Visit the websites of your competition and see if they are promoting the affiliate program that you are thinking of joining. If you find a super affiliate promoting the affiliate program, then chances are that it is a profitable program to join, otherwise a super affiliate would not be promoting it at all.

(3) How much traffic is the website receiving?

Popular, successful and profitable websites receive a considerable amount of traffic. If the site you are thinking of promoting is not very popular, successful or profitable, then chances are that it will have low traffic and therefore may not be worth promoting. Check the alexa.com traffic rank of the site.

(4) What is the commission structure?

Does the program offer the affiliate webmaster a percentage of the sale, or a fixed amount per sale? Is the commission payment recurring? Is it a one tier or multi tier program? The most profitable programs offer a revenue share income. This means that the affiliate webmaster will receive a percentage of the money which the customer spends. For example, if the affiliate program offers a 50% revenue share commission, and the affiliate webmaster sells a product for $50, then the affiliate webmaster’s payment should be $25. Profitable programs also offer recurring payments for the life of the customer’s membership. In other words, if the customer continues to pay $50 per month for his/her membership, then the affiliate webmaster who referred that customer should receive $25 per week until the customer cancels his/her membership. Finally, a multi-tiered affiliate program is usually more profitable than a single tiered affiliate program because it enables an affiliate webmaster to generate income from the efforts of another webmaster whom he/she referred to the affiliate program.

(5) Read reviews about it.

Try to find as many reviews about the affiliate program as you can. The affiliate program may look and sound very attractive until you find a string of negative reviews from its former affiliates warning others not to join it for one reason or another.

(6) What is the support department like?

Do the support staff answer queries promptly? Are they fast, friendly and helpful? Test the affiliate program’s support staff by asking them a few questions about the program.

(7) Do the statistical reports work?

Be weary of statistical reports that do not update. Find out how often the statistical reports are updated. Test your links by clicking on them yourself and seeing if they register in the statistical report.

(8) Minimum commission payment

Some affiliate programs require an affiliate webmaster to generate a minimum commission amount before receiving payment. This is fair enough since it would not make much sense to send an affiliate webmaster a check for a few cents when it would cost more to write, send and process the check. However, find out what the minimum commission payment is before you join.

There are a number of other things that one can look for when searching for the most reliable and profitable affiliate programs available, however, these are the main and most important points that every affiliate webmaster needs to pay attention to.

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